Canon PowerShot A480 Features:

• Built-in flash
• 3.3x Optical/4x Digital/13x Combined Zoom
• 10.0 Megapixel
• 2.5-inch TFT color LCD
• Auto, Red-eye Reduction
• Uses 2 AA-size batteries for convenience
• 15 shooting modes
• VGA and LP movies
• Face Detection AF/AE/FE/WB

Canon Press Release

Fun, pocket-sized and totally intuitive: The new PowerShot A480

Canon adds another model to its PowerShot line with the launch of PowerShot A480. Redesigned for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black. However despite its new form, it boasts of 10.0 megapixels, 3.3x Canon optical zoom and Canon’s DIGIC III processor which delivers high image quality, superb color reproduction, Face Detection Technology and Motion Detection Technology.

Designed to be easy

Every aspect of the PowerShot A480 has been redesigned with one thing in mind: ease of use. Thanks to a new, simplified button layout – with dedicated buttons for zoom, mode and playback and an improved User Interface – it’s as easy to operate as it is to carry. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera, perfect for capturing spontaneous snapshots.

Generous megapixels and flexible zoom

The PowerShot A480 uses a 10-megapixel sensor to capture every scene in vivid detail, ready for printing at sizes as large as A3+. This is complemented by a 3.3x optical zoom, which provides the flexibility to frame everyday shots to perfection.

Canon know-how for great shots made easy

At the heart of the PowerShot A480 is Canon’s DIGIC III image processor. As well as ensuring exceptional image quality – with ultra-low noise levels and outstanding color reproduction – DIGIC III drives rapid response times and Canon’s own Face Detection Technology. Designed to make great people shots easier than ever, Face Detection Technology detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance for optimal results with natural-looking skin tones.

To keep shots looking sharp, Motion Detection Technology uses changes in scene information to identify subject motion and camera-shake. ISO is then optimized for minimum blur and maximum image quality.

Ready for any occasion

A range of 15 preset shooting modes allows any user to instantly get the correct settings for common scenes. Options include dedicated Kids & Pets, Sunset, and Indoor modes. It’s also equally easy to shoot spontaneous 30fps video clips, ready for upload to the internet or sharing via the bright 2.5” LCD screen. Plus, because the PowerShot A480 is powered by AA batteries, users can enjoy a convenient, readily available source of power.

This camera brings Canon’s unrivaled image quality to its widest audience yet. Whether you’re seven or seventy years old, the PowerShot A480 offers a great-value way to discover the fun of taking pictures.

Canon EOS Rebel XS Features

• 10.1-megapixel CMOS Sensor
• Canon’s DIGIC III processor
• easy-to-use controls
• compact design
• 2.5-inch LCD monitor
• Live View function
• Auto Lighting Optimizer
• 7-point wide-area autofocus (AF) sensor
• LP-E5 lithium-ion battery

Press Release

CANON’S NEW EOS REBEL XS CAMERA LOOKS TO INSPIRE A NEW GENERATION OF DIGITAL SLR PHOTOGRAPHERS

Photographers Looking for the Next Step Up From Their Point-and-Shoot Camera Will Enjoy the High-End Features and Fun-to-Use SLR Technology of Canon’s Newest Rebel Camera

LAKE SUCCESS, N.Y., July 8, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the introduction of the EOS Rebel XS, a new entry-level digital camera that affordably puts Canon SLR technology such as an Optical Imaged Stabilized lens and easy-to-use professional features into the hands of emerging photographers. Consumers looking to take their photography a step further and begin shooting with an SLR will find the transition easier than ever with Canon’s new Rebel XS digital SLR camera. From the parent photographing a little league game, to the tourist shooting a wondrous new city, the Canon Rebel XS camera makes photography easy for everyone. Canon has also introduced the latest model in the EX series of Speedlite flashes: the Canon Speedlite 430EX II.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera was designed to embody what customers have come to expect from the EOS Rebel series – a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera’s Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon’s DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camerai.

“We are proud to introduce the new EOS Rebel XS camera at a very exciting time in digital imaging. As consumers have fully embraced digital photography, with many consumers purchasing their second or third digital camera models, we see the Rebel XS as the bridge to help photographers cross over from the world of point-and-shoot cameras to digital SLR technology,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A first in Canon’s EOS line-up, the Rebel XS camera’s continuous JPEG burst rate allows users to continuously shoot a scene until the memory card is at capacity. This will be particularly helpful for new photographers looking to capture that perfect image of a moving subject.

The Live View function allows users to frame and shoot images in real time via the camera’s 2.5 inch LCD screen, a great feature for users accustomed to framing shots via LCD monitors on point-and-shoot digital cameras. The Camera’s Auto Lighting Optimizer detects dark areas of an image and automatically adjusts brightness and contrast to ensure optimal image results. The Canon Rebel XS allows greater ease of use through large control buttons and easy-to-see operating panel indications such as ISO settings visible through the viewfinder and Canon Speedlite controls through the camera LCD menu.

The Rebel XS incorporates an APS-C size (22.2 x 14.8 mm) CMOS sensor with 10.1 million pixel images and Canon’s exclusive high-performance DIGIC III image processor to help deliver high levels of imaging performance and responsiveness. It also has Canon’s exclusive EOS Integrated Cleaning System, which features both hardware and software-based dust removal technology. Additionally, weighing less than 1 lb./450 grams, this camera is the lightest body in the EOS digital series camera lineup.

The EOS Rebel XS camera is compatible with Canon’s extensive lineup of more than 60 EF and EF-S lenses, including the Image Stabilizer-equipped EF-S18-55mm f/3.5-5.6 IS, which is included in the camera’s standard zoom lens kit package. The Canon Rebel XS will be available in black or silver colored body variations.

Canon Speedlite 430EX II
The new Canon Speedlite 430EX II, which succeeds the 430EX, realizes an approximately 20 percent reduction in recycling time compared with its predecessor. Like the 580EX II, the 430EX II allows users to control flash functions and input settings using the camera’s LCD monitorii, and also offers a quick-lock attachment system and a metal mounting foot for improved contact reliability and durability. The new Canon Speedlite 430EX II will carry an estimated retail price of $329.99.

In the Box
Expected to ship in August 2008 the Canon Rebel XS camera is available in a zoom lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom lens, a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera’s estimated retail price is $699.99.

Though standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand-alone purchase and carries an estimated retail price of $199.99.

Canon EOS 5D Mark II

Canon EOS 5D Mark II Digital SLR Camera is the long-awaited successor to Canon’s highly popular EOS 5D which was released in 2005. The Canon EOS 5D Mark II takes Full-Frame Digital SLR Photography to a whole new level with HD Movie Recording Capabilities, DIGIC 4 Imaging Processor, and 21.1 Megapixel Resolution.

Offered in a relatively compact and affordable camera body, Canon’s new EOS 5D Mark II camera will use the company’s enhanced DIGIC 4 image processing system. This Digital SLR camera features a 21.1-megapixel full frame 24 x 36mm CMOS sensor, and provides significantly lower noise, with an expanded sensitivity range from ISO 50 to ISO 25,600.

The full-frame sensor maximizes the performance of Canon EF lenses, the world’s largest selection of autofocus lenses.The EOS 5D Mark II camera also features a large, clear 3.0-inch Clear View LCD screen with 920,000 dot/VGA resolution, four times the pixel count of the EOS 5D camera’s 2.5-inch screen, for enhanced clarity and color when viewing images. The new camera is equipped with a high-performance, high-magnification optical viewfinder providing 98 percent coverage, giving a new dimension to the saying, “what you see is what you get.” Professional photographers will also appreciate the enhanced 150,000-cycle shutter durability of the EOS 5D Mark II camera.

HD and SD Video Capture

The EOS 5D Mark II features 16:9 Full HD video capture at 1920 x 1080 pixels and 30 fps as well as 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps, both capabilities appearing for the first time in a Canon SLR camera. Video capture is part of the camera’s Live View function, using the Picture Style that has been set for Live View still image shooting.

The EOS 5D Mark II will record video up to 4GB per clip or a maximum continuous movie capture time of 29 minutes and 59 seconds, whichever comes first. Depending on the level of detail in the scene, a 4GB memory card can record approximately 12 minutes of video at full HD resolution or approximately 24 minutes in standard definition.

Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCMii without compression. The new camera features an input terminal for external stereo microphones as well as a built-in monaural microphone for convenience. To help show off those fantastic movies as well as still photos, the EOS 5D Mark II camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Canon’s New Creative Auto Mode
Recently introduced with the new EOS 50D, Canon’s “CA” Creative Full Auto setting can also be found on the EOS 5D Mark II Digital SLR camera’s mode dial. This setting allows users to make image adjustments such as aperture or shutter speed through an easy-to-understand navigation screen on the camera’s LCD menu, allowing them to “blur the background” or “lighten or darken the image.” These easy-to-understand image options allow photographers to experiment with image options while still shooting in an automatic mode.

Pricing and Availability

The Canon EOS 5D Mark II Digital SLR camera is compatible with Canon EF lenses and is scheduled for delivery by the end of November. The EOS 5D Mark II will be sold in a body-only configuration at an estimated retail price of $2,699. It will additionally be offered in a kit version with Canon’s EF 24-105mm f/4L IS USM zoom lens at an estimated retail price of $3,499.

Photographers can now quickly zoom in close enough to capture facial expressions and details from far away. The Canon PowerShot SX10 IS digital camera is loaded with a full range of performance and convenient features that camera enthusiasts have come to expect from Canon – 10.0 megapixel resolution, Genuine Canon Face Detection Technology, large 2.5-inch vari-angle LCD screen and MovieSnap mode for capturing high-resolution still images while shooting video.

The Canon PowerShot SX10 IS digital camera offers consumers many creative possibilities, including the ability to shoot VGA movies. The PowerShot SX10 IS digital camera can capture individual movies up to one hour or 4GB per clip, all while utilizing the new Voice Coil Motor (VCM), which enables faster focusing speed while reducing focusing noise.

The Canon PowerShot SX10 IS digital camera comes equipped with 24 shooting modes, ranging from fully automatic to manual, and is easily accessible through an SLR-style mode dial located on top of the camera. While in manual shooting mode, a variety of settings can be selected through the screen, including Program AE, Shutter-speed priority AE, Aperture priority AE, Manual exposure and Custom mode.

Canon DIGIC 4 Imaging Processor

The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera’s higher performance levels, including significantly improved signal processing speed and higher image quality.

The Genuine Canon Face Detection technology has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene.

Availability and Pricing

Scheduled to be available in late October 2008, the Canon PowerShot SX10 IS digital camera will have an estimated selling price of $399.99.

Kit contents will include four AA Alkaline batteries, a USB interface cable, an AV cable, a neck strap, lens cap, lens hood, Canon’s software suite and a 1-year Canon U.S.A., Inc. limited warranty.

Features include Motion Detection Technology which automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings.

The new Easy Mode is available exclusively with the PowerShot A590 IS and A580 models. It simplifies camera operation even more than the standard Full Auto mode. Tthe active control buttons are limited to two – the shutter button with zoom lever and the flash on/off button. The number of informational icons on the camera’s display is reduced.

The Easy Mode eliminates any confusion and enables beginners to capture memorable moments without being intimidated by the camera’s capabilities.

The new Sunset shooting mode is included as part of the cameras’ offered Special Scene modes. Whether indoors or out; in day or night light (and now with the Sunset setting, in-between too) these A- series cameras “know” how to take the best pictures in a vast array of shooting situations.

The PowerShot A580 Digital Camera Kits

The kit has an estimated retail price of $149.99 and includes:

• Two standard AA alkaline batteries

• 32MB MMC+ Memory card

• USB interface cable

• An AV cable

• Wrist strap

• Canon’s software suite